NIKE

CG-forward vision.

Nike needed a campaign showcasing the Hyperdunk basketball shoe with a CG-forward visual approach. The goal was to elevate the product beyond traditional photography and create a dynamic, motion-driven campaign that could live across broadcast and digital channels.

The production required a full CG pipeline — from initial concept boards through modeling, texturing, lighting, animation, and final delivery — all within a tight broadcast timeline.

Building the hero.

Full CG shoe hero and environmental builds with dynamic motion design. The concept centered on isolating the Hyperdunk as a sculptural object — dramatic lighting, hyper-real materials, and kinetic camera work that showcased every design detail.

Developed concept boards and styleframes that established the visual language: bold, athletic, and technically precise. Every environmental element was designed to complement the shoe without competing for attention.

Full CG pipeline.

Managed the complete CG production pipeline: modeling, texturing, lighting, and animation. Coordinated the 3D team through iterative rounds of asset development, ensuring material accuracy and visual fidelity matched Nike's brand standards.

Oversaw all technical production from scene assembly through final compositing, maintaining quality benchmarks at every stage of the pipeline.

Multi-format delivery.

Delivered final assets across broadcast and digital formats. Managed output specifications for multiple aspect ratios and delivery requirements, ensuring every format maintained the visual impact of the hero renders.

Coordinated final compositing, color grading, and format conversion through delivery — on time and on spec.

Campaign delivered.

Campaign delivered across broadcast and digital channels. The CG-forward approach gave Nike a visually distinctive campaign that stood apart in the athletic footwear space — showcasing the Hyperdunk with the technical precision and dynamic energy the product deserved.