Pokémon Go
Produced the #CatchYours global campaign for Niantic’s Pokémon Go at Ayzenberg. Focused on typography animation, multilingual graphic kits, and storytelling-driven content pairing Pokémon Go influencers from Australia, Brazil, Chile, and the US with local visual creators, all orchestrated via remote creative direction.
Catch Yours.
#CatchYours was a storytelling-driven campaign designed to surface authentic Pokémon Go stories from the existing community as a springboard for acquiring new players. The campaign paired well-known Pokémon Go influencers from Australia, Brazil, Chile, and the US with local visual creators in each region, all coordinated through remote creative direction.
Focused on typography animation, multilingual adaptations, and graphic kits that scaled across markets. The open-ended “#CatchYours” concept invited players to find whatever they were looking for, new friends, new experiences, new discoveries, in language that was unmistakably Pokémon Go.
