Pokémon Go
Produced the #CatchYours global campaign for Niantic’s Pokémon Go at Ayzenberg. Focused on typography animation, multilingual graphic kits, and storytelling-driven content pairing Pokémon Go influencers from Australia, Brazil, Chile, and the US with local visual creators — all orchestrated via remote creative direction.
Catch Yours.
#CatchYours was a storytelling-driven campaign designed to surface authentic Pokémon Go stories from the existing community as a springboard for acquiring new players. The campaign paired well-known Pokémon Go influencers from Australia, Brazil, Chile, and the US with local visual creators in each region — all coordinated through remote creative direction.
Focused on typography animation, multilingual adaptations, and graphic kits that scaled across markets. The open-ended “#CatchYours” concept invited players to find whatever they were looking for — new friends, new experiences, new discoveries — in language that was unmistakably Pokémon Go.
