Nike Free
Produced experiential campaign for Nike Free Run at Los York. Shot across three locations, Arizona Red Rocks, California, and the Bonneville Salt Flats, capturing the raw, unfiltered freedom at the heart of the Free Run line.
Three Landscapes. One Feeling.
The campaign was built around the idea that running free means something different depending on where you are. Three distinct landscapes, the towering red sandstone of Arizona, the California coastline, and the stark white expanse of the salt flats, each brought a different energy and visual texture to the shoot.
Produced the full experiential shoot at Los York, managing logistics across three locations, coordinating talent, crew, and gear through remote desert terrain and extreme conditions.
