PROJECT | JORDAN × LOS YORK | LAS VEGAS / 2016
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// PROJECT / EXPERIENTIAL × INTERACTIVE

The Kaboom
Room

Jordan × Marvin the Martian

Produced The Kaboom Room — an experiential installation bringing together Marvin the Martian and Jordan Brand to celebrate Blake Griffin’s Super Fly 4. The installation gave the country’s top prospects an opportunity to showcase their devastating power through the art of the dunk on an interactive basketball court in Las Vegas.

Client
Jordan Brand
Agency
Los York
Production Co.
Stardust
Creative Director
Tom Kenney
Role
Producer
Year
2016
Location
Las Vegas, NV
Featuring
Chris Paul, Carmelo Anthony, Blake Griffin, Kawhi Leonard, Michael Kidd-Gilchrist
The Kaboom Room — Marvin the Martian destruction scene backwall
// 01 / THE INSTALLATION

Dunk. Destroy. Repeat.

The Kaboom Room featured a fully interactive LED basketball court where top prospects could dunk and trigger real-time visual destruction across massive screens — Marvin the Martian’s world crumbling with every slam. The installation combined experiential design, real-time graphics, and immersive environmental storytelling.

Produced in collaboration with Los York and Stardust, with creative direction by Tom Kenney.

The Kaboom Room — interactive LED court with laser effects
The Kaboom Room — event recap from Las Vegas
The Kaboom Room — Jordan Brand experiential overview
The Kaboom Room — Jordan Brand experiential installation, Las Vegas 2016.
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