Intel
Creative directed and executive produced the visual system for Intel’s 12th Gen Core processor launch via Dispatch. Translated complex hardware architecture — Performance-cores, Efficient-cores, hybrid architecture, LP5 memory support — into a cinematic visual language across web, animation, and YouTube brand partnership assets.
Engineering Made Visual
Intel was preparing a highly competitive launch of their 12th Gen Core processor — aggressive timelines, direct competition from AMD. Dispatch was brought in to translate complex hardware architecture into visual language that could live on the web and in YouTube brand partnership assets.
The creative challenge: take engineering-level specifications and make them legible, beautiful, and competitive against the category’s typical sterile infographic treatment. Every frame had to feel both technically credible and cinematically arresting.
Chip Die as Landscape
Worked directly with Intel’s hardware development team to translate engineering concepts into visual metaphors. The hybrid architecture of Performance-cores (Golden Cove) and Efficient-cores became a glowing isometric circuit landscape — literal chip dies rendered as illuminated platforms on a deep navy grid.
The visual language was designed to feel technically credible to engineers and cinematic to general audiences scrolling YouTube. Every element served both masters.
Memory architecture / Intel 12th Gen / 2023
Two Tests for Every Frame
Close collaboration between Dispatch’s design and animation team and Intel’s hardware engineers. Every glowing core, every scaling diagram, every memory architecture visualization had to pass two tests: technical accuracy (verified by Intel’s engineering team) and visual impact (approved by Intel’s marketing leadership).
Directed the visual development — the color palette (electric blue and amber), the isometric perspective, the glowing edge treatment — all built to create a cohesive system that could extend across web, video, and presentation deliverables.
Hybrid architecture visualization / 2023
P-core / Golden Cove
E-core + P-core
Performance-core architecture
Efficient-core architecture
Complete Visual System
Delivered as a complete visual system spanning every touchpoint of Intel’s 12th Gen launch.
Web Design
Product launch page assets for Intel’s web presence
Animation
Explainer sequences for hybrid architecture, P-core and E-core functionality
Data Visualization
Memory and SoC visualization graphics for technical audiences
YouTube Assets
Brand partnership assets for influencer collaborations
Final delivery / Intel / 2023
12th Gen Launch
Part of Intel’s 12th Gen Core launch campaign — one of the most competitive CPU launches of the generation. Visual assets were deployed across Intel’s web presence and YouTube brand partnerships.
As Creative Director and Executive Producer at Dispatch, led the creative vision and the execution pipeline from concept through final delivery.