IBM
Executive produced branded content campaign for IBM via Vox Creative. Managed full production pipeline through Dispatch, from concept development through final delivery. Creative Director: Graham Nelson (now at Condé Nast).
IBM needed branded content that could translate complex enterprise technology into compelling visual storytelling for a mainstream audience. Vox Creative brought on Dispatch to executive produce a campaign that made AI and cloud computing feel tangible and human.
Visual-driven storytelling approach combining live-action interviews with motion design and data visualization. The concept bridged IBM's technical product messaging with Vox's editorial voice, creating content that felt native to the platform while delivering brand value.
Managed vendor pipeline, production scheduling, and creative reviews through Dispatch. Coordinated between Vox Creative's editorial team and Graham Nelson's creative direction to maintain visual consistency across deliverables.
Delivered full branded content campaign across digital and social formats. Production spanned motion design, editorial, and data-driven visualization — all managed through Dispatch's remote production pipeline.