CRICKET WIRELESS
Senior produced a broadcast campaign for Cricket Wireless at PSYOP. Managed full CG/VFX production pipeline from previz through final delivery. Live-action shoot with full CG character integration and environmental builds.
Premium and cinematic. Playful at heart.
Cricket Wireless needed a broadcast campaign that felt premium and cinematic while maintaining brand playfulness. PSYOP brought on Sean to manage the complex CG pipeline.
The challenge was balancing high-end visual quality with the lighthearted tone Cricket is known for. Every frame had to feel polished and intentional, with seamless CG integration that elevated the brand without losing its personality.
Live-action meets full CG.
Live-action talent integration with full CG environments and character work. Sequin suit practical wardrobe with CG environmental extensions.
The creative approach blended real-world performance with expansive digital worlds. Practical wardrobe choices like the sequin suit gave talent a tactile, camera-ready presence while CG environments provided the scale and spectacle the campaign demanded.
Previz to final.
Previz development, CG lookdev, on-set VFX supervision. Managed the full production pipeline from initial concept visualization through final delivery, ensuring creative intent carried through every stage.
Previz locked creative direction early, reducing costly revisions downstream. CG lookdev established the visual language for environments and characters. On-set supervision ensured plate photography was optimized for post-production integration.
"Managing the CG pipeline from previz through final meant every department was aligned and nothing fell through the cracks."Sean Sullivan, Senior Producer
Multi-spot delivery.
Multi-spot delivery across broadcast and digital. Managed vendor pipeline, dailies review, and final conform.
Coordinated across multiple vendor teams to ensure consistent quality and on-time delivery. Daily reviews kept the creative moving forward efficiently, and final conform brought all elements together for broadcast-ready output across every deliverable.
On schedule. Multiple spots shipped.
Campaign delivered on schedule, multiple broadcast spots shipped. The full CG/VFX pipeline operated smoothly from previz through final delivery, meeting all broadcast and digital deadlines.